Beauty and Body Image in the Media - 978 Words

Review Of Literature Beauty and Body Image in the Media ( Men ) Review – 1 From the , Journal of Marketing Communication Vol. 11. No. 1. 3-19. March 2005 Idealized images of the male body in advertising: a reader-response exploration BY- RICHARD ELLIOTT CHRISTINE ELLIOTT Warwick Business School. University of Warwick, Coventry. UK. Harris Manchester College University of Oxford. Oxford. UK Introduction : This is a study which particularly focuses on how men are being portrayed in advertisements This study has used an interpretative methodology for exploring men s reactions to the representation of male bodies in advertising, particularly when men are portrayed in a sexual or naked pose and complimented†¦show more content†¦To date then, very little is known about how men react emotionally to the portrayal of male bodies in advertising. There is a suggestion that some of the men in the study by Researchers Kimmel and Tissier-Desbordes demonstrated a fear of admitting a feminine side to their self-image . Methodology of the research : In order to do a study of portrayal of men in advertising these researches have done this research with †¢ Two main research questions 1. How do young men respond to the representation of male bodies in advertising, particularly when men are portrayed in a sexual or naked pose? 2. How do young men negotiate the sexual meaning of advertising images in a social setting? setting? †¢ One-one interview They researchers had conducted this one to one interview because, they have said that the one-to-one interviews would allow trust to be established and allow the exploration of underlying motivations, beliefs, attitudes and feelings .The researches had conducted twelve in-depth interviews, which ranged from 40 minutes to 2 hours in length. The ages of the respondents varied from 18 to 31 years, with the majority of respondents being in their early twenties. The interviews were audio-laped and transcribedShow MoreRelatedCampaigning for Real Beauty: Dove ® and Changing Stereotypical Body Images as Seen in the Media3020 Words   |  13 PagesToday society has never been more aware of the impact the media has on what is considered to be an attractive person. Those who are most vulnerable by what they observe as the American standard of attractiveness and beauty are young females. Their quest to imitate such artificial images of beauty has challenged their health and their lives and h as become the concern of many. As a result, advertisements used in the media are featuring more realistic looking people. 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